Multi-brand fashion retailer opens new 12,000 sq ft store in Liverpool offering ranges from Hobbs, Phase Eight, Whistles and Inside Story. Tony McDonough reports

Multi-brand retailer TFG London has opened its new 12,000 sq dt outlet in Liverpool ONE.

In an investment first announced in October 2024, TFG’s store in South John Street will offer fashion ranges from Hobbs, Phase Eight, Whistles and Inside Story. It is the latest in a string of new tenants to sign up for space at Liverpool ONE.

This new space features a luxury styling suite for event shoppers and has been fitted out in signature TFG London style; creating a brightly lit backdrop to allow the distinct characters of each brand to stand-out.

From social season event dressing to a workwear refresh, everyday staples or even bridal looks, every occasion is covered. Customers are also able to enjoy the exclusive atmosphere of a VIP bar.

Caraline Money, global retail director of TFG London, said: “Hobbs, Phase Eight, Whistles and Inside Story have officially made their return to Liverpool, and we’ve done it in style.

“Liverpool ONE is the ideal home for us to bring together these brands under one roof in our biggest store yet, sporting prominent showcase units, high calibre company, and a vast, loyal customer base.”

Last week LBN revealed that globally renowned womenswear brand House of CB is to open a new store at Liverpool ONE – only its second outside London.

That followed the news earlier this week that another womenswear and accessories brand, US-based Anthropologie, is to open a 7,000 sq ft outlet at Liverpool ONE. Both will be located on Peter’s Lane.

TFG London joins South John Street’s transformed range of stores, including the significantly upsized flagship from Zara, which opened its 55% larger store late last year. Both of the fashion powerhouses will be joined by beauty giant, Sephora this week.

Rob Deacon, director of asset management at Liverpool ONE – Landsec, added: “The opening of TFG London is another strong brand in a strong location, joining South John Street’s ‘best of the high street’ line-up.

“2025 is all about providing even more unique reasons for people to visit the destination, and the opening of a leading group’s biggest-ever multi-brand flagship will be sure to do just that.”

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