Wirral health tech firm Simed Global secures distribution deal that will see its ‘transformative’ medical testing device sold across the Middle East. Tony McDonough reports

Wirral venture Simed Global secures deal that will see its instant diagnostic medical device sold and distributed across the Middle East.

Based in Woodside Business Park, Simed has been developing its Diagno device for several years. It offers instant, lab-quality diagnostic results at the point of care –  significantly reducing the time to diagnosis and treatment of disease.

Founded by Simon Maurer, the business employs a 15-strong team. During the past few years it has raised £1.75m in private equity investment.

This latest distribution deal has been struck with Varieties Medical which will serve as the exclusive partner/distributor of the technology across the Gulf Cooperation Council (GCC).

This is an economic and political union that comprises Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

Simon Maurer said: “We are proud to partner with Varieties Medical to launch our instant diagnostic platform in the GCC. 

“This innovation has the power to transform how healthcare is delivered by putting fast, accurate diagnostics directly into the hands of clinicians. Varieties Medical’s strong regional presence makes them an ideal partner to expand our reach and impact.”

He was inspired to start the business after learning about the volume of unnecessary prescriptions for antibiotics and how this leads to the development of antibiotic resistance.

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Bassam Shannon of Varieties Medical, added: “We are excited to work with Simed Global to bring this state-of-the-art diagnostic technology to the GCC.

“Rapid diagnostics are critical to modern healthcare, and this platform meets that need with precision and speed. We look forward to introducing this solution across the region and helping improve clinical outcomes.”

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