Nominated for two independent agency of the year awards in 2023, My experience is a rich blend of UI design for household names like John West Tuna and United Utilities to national campaign creatives for brands like Nike, Dyson and Samsung in collaboration with one of the UK’s largest e-tailer Very.co.uk. This experience has shaped a strategic eye for what makes a brand relevant, what motivates audience buy-in and what processes need to be implemented to lift ideas off the ground and into strong, stable creative initiatives that return on investment. My role in the company is to steer the visual and audio creative development of brand identities, digital experiences and print productions. I search for client uniqueness, I challenge authenticity and monitor relevancy. I’ve been in the industry for over ten years and I’m more passionate now than ever. If there was a time in society where brand values resonated most – it’s now. A brand is a system of values executed with relentless consistency. It’s my job to ensure that these values are authentic and that they’re delivered excellently with creative flair.