Everton signs new multi-year commercial deal with a Ukrainian vodka brand. Tony McDonough reports

Everton Football Club has announced a new, multi-year commercial deal with 150-year-old Ukrainian vodka brand Nemiroff.

Ukraine’s number one vodka exporter, Nemiroff is sold across five continents, and has earned more than 130 international awards, including the title of Vodka Brand Champion 2024.

This partnership will see Nemiroff engage with Everton fans through exclusive and immersive experiences. The company will benefit from exposure through pitchside LED advertising and on the big screens at Goodison Park.

Richard Kenyon, chief commercial and communications Officer at Everton, said: “Nemiroff is a well-established and growing vodka brand and we look forward to supporting their continued growth during the course of our partnership.”

Yuriy Sorochynskiy, chief executive of Nemiroff, added: “We are incredibly proud to partner with Everton FC, an institution with a rich heritage that shares our values. This marks an important milestone for Nemiroff as we expand into the world of sports.

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“Just like football, Nemiroff is all about passion, unity, and celebrating moments that bring people together. Just like Everton, Nemiroff is rooted in tradition yet driven by the pursuit of excellence and growth.

“Both of our brands have a deep connection to the people we serve, and together, we are inspired by a vision of building a future where our communities thrive.”