Liverpool city region sports nutrition business Applied Nutrition is set for a £400m stock market flotation and Coleen Rooney says she’s ready to invest her own cash in the business. Tony McDonough reports

Coleen Rooney is a brand ambassador for Applied Nutrition

Coleen Rooney says she is keen to invest in Liverpool city region sports nutrition business Applied Nutrition when it floats on the London Stock Exchange.

Knowsley-based Applied Nutrition is expected to be valued at between £340m and £400m when it goes public in an initial public offering (IPO) later this month. And Coleen, a brand ambassador for the venture, is ready to put her own money in.

Founded in 2014 by Kirkby-born Tom Ryder, the company has established itself as one of the fastest-growing privately owned sports nutrition brands in Europe. Its ABE workout products are stocked in hundreds UK gyms.

Operating from a 100,000 sq ft manufacturing facility in Knowsley, Applied Nutrition exports its products to more than 60 countries. It partners with football clubs, including Glasgow Rangers and Fulham, as well as MMA, basketball and rugby professionals.

In the 12 months to July 31, 2023, the firm saw revenues rise 73% to £61.2m and an 82% uplift in pre-tax profits to £17.7m.

Liverpool-born Coleen, a TV personality and businesswoman, who is married to former Everton, Manchester United footballer, Wayne Rooney, started working with Applied Nutrition earlier this year. Details of how much she’ll invest in the IPO is not disclosed.

She said: “I’ve been genuinely impressed by Applied Nutrition’s journey from its roots in Liverpool to becoming a leading sports nutrition, health and wellness brand.

“The Applied story is inspiring, and I used their products even before I was an ambassador. That’s why I’ve decided to invest in the company—I’m excited to be part of its future.”

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This investment aligns with the company’s strategic drive to enhance its retail offerings to ordinary investors, further democratising access to its four product ranges.

Alongside JD Sports Fashion, Andy Bell and Peter Cowgill, who are current investors in the company, the IPO has already attracted highly successful entrepreneurs such as Mohsin Issa and several others, who are investing personally into the company.