Liverpool Football Club opens another Asian retail store and takes its total number of outlets across the world to 18. Tony McDonough reports
Liverpool FC has opened another retail outlet in Asia with its second store in Indonesia.
This takes the total number of stores in the club’s global network to 18 with another outlet planned for Denmark in 2025. Former Reds strike Emile Heskey officially opened the store in Surabaya and held a meet and greet for fans.
He also spent time with the official Indonesian Liverpool supporters’ club – BigReds – afterwards at a live screening of LFC’s Premier League fixture with Brentford.
Located in the nation’s second-most populated city within Pakuwon Mall, the new store launch follows the club’s successful debut store opening in Jakarta in July 2024 at Pondok Indah Mall 2.
This launch event included a host of activities aimed and featured a visit from the club’s official mascot, Mighty Red. He arrived after a brief stop in Jakarta where he hosted an event alongside the Inspiration Factory Foundation for underprivileged children.
The new Surabaya retail store, which was identified as a key location in collaboration with the club’s official retail partner, PT Kanmo Weston Retailindo, will echo the design concept of the club’s flagship store in Liverpool’s city centre at Liverpool ONE.
Fans visiting the new store can explore the full range of replica kits, exclusive Liverpool FC fashion and accessories, as well as unique souvenirs.
Lee Dwerryhouse, senior vice president of merchandising at Liverpool FC, said: “We have over 28m LFC followers in Indonesia, and it’s great to bring our LFC brand closer to our supporters so they can feel a part of the club.
“This latest store opening extends our portfolio in Asia and underscores our ambitious plans to grow our international presence in key markets.”
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Manoj Bharwani, co-founder and managing director of Kanmo Group, added: “Following the successful opening of the first Liverpool FC Store in Jakarta last year, we have been delighted by the overwhelming enthusiasm and positive response.
“We are confident that this initiative will deepen the bond between the club and its passionate fanbase in the region. We would like to thank the Liverpool FC Retail team for trusting Kanmo Group for this expansion.”
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