Liverpool SME funder River Capital provides loan for a private ambulance venture that operates across the North West and beyond. Tony McDonough reports

A private ambulance venture that operates across the North West and the UK has secured £25,000 via Liverpool SME funder River Capital.

Private Ambulance Services (PAS) North West offers dedicated collection and delivery services of the deceased to public health organisations, funeral directors, and other public and private organisations and agencies across the UK.

This cash injection has come from NPIF II – River Capital & GC Business Finance Smaller Loans, which is managed by River Capital & GC Business Finance as part of the Northern Powerhouse Investment Fund II.

Founded in April 2024 by co-directors Darren Moore and Ian Brammall, PAS has already secured several key contracts, including service provision agreements with major funeral service providers, public sector bodies and agencies. 

It will use the funding for working capital to support its expansion plans. It has already invested £5,000 in new equipment and will use the additional funding to grow its fleet and enhance its website to provide direct cremation guidance.

PAS will also invest in an advanced IT booking system for seamless partner scheduling, improve telephone communications, and support staff development, including the creation of two new full-time jobs.

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Darren Moore said: “This investment from River Capital comes at a critical time for our business. As a startup in a specialised field, we’ve already made significant progress in securing contracts and building our reputation.

“This funding will allow us to accelerate our growth and improve our services to meet the increasing demand in our sector.”

Jonathan Nelson, investment manager at River Capital, added: “We’re pleased to support PAS in its early stages of growth.

“The company fills a vital niche in the deceased transportation sector, and we’re impressed by the management team’s experience and early traction in the market.”