Merseyside brand marketing specialist Wild Thang launches new website and uses it to accelerate its push to net zero with multiple ‘lower carbon options’ in its 19,000-strong product range. Tony McDonough reports

Guests gather in Liverpool for the Wild Thang website launch. Picture by Kootoo

Bootle brand marketing specialist Wild Thang has unveiled its new website to a Liverpool business audience and has stepped up its drive to drastically reduce its carbon footprint.

Wild Thang, which produces branded materials to multiple blue-chip clients including McDonald’s, Paddy Power and retail giant B&M, has invested well in excess of £2m into the business in the past four years and pushed headcount above 50.

In spring 2023 Wild Thang launched its sustainability pledge. Since unveiling its plans, it has planted 58,422 trees and saved 2,278 tonnes of CO2.

This is equivalent to the carbon emissions from 1,749 long-haul flights, saving 6,837 square metres of ice, or avoiding 5.6m miles driven by an average car. Click here for more details.

In October 2023, Wild Thang installed 290 solar panels on the roof of its headquarters. They are already providing around 80% of its energy needs. And in May it submitted its application to become a B Corp certified company.

In late October the Bootle-based brand marketing specialist secured the latest in a string of awards, being named Sustainable Business of the Year at the Liverpool Chamber Innovation in Business Awards at St George’s Hall for the second year running.

In the last few days the business, which was started with a Prince’s Trust (now the King’s Trust) grant in 1996, has held an event at One Fine Day in Liverpool city centre to unveil its new website in front of an audience of local business leaders.

Wild Thang founder and managing director, Andrew Dwerryhouse, told those assembled: “Just like our tagline, we wanted to be ‘better stronger faster. One world class solution for our clients.

“The longer a platform is in existence the slower it becomes so that was one of the major motivations to change. We also wanted to show how far we have come as a company by showcasing our world class solutions. And we wanted to make it easier to navigate.

“ESG (environmental, social and governance) remains part of everything we are doing. We now have more lower eco impact products than ever before. Across every category we have created that. It’s something that others do not do.

“On some products we have started to list the carbon impact value so you know exactly what it is. Eventually we aim to have every product listed on our website be lower eco impact and that might help you with your own offsetting.”

Those vast array of branded products include items such as clothing, pens and stationery, drinkware, tech and gadgets, keyring and badges, bags, gift sets and confectionery and foods.

“‘Trusted partner’ is now part of our narrative. We say that you should only align with other companies that share your values and have the governance to demonstrate that.

“Governance something we take very seriously and we are one of the most certified companies of our kind and that makes us incredibly proud… and our top priority is always to deliver the right solution for the client.”

Andrew Dwerryhouse, left, addresses the Wild Thang website launch. Picture by Kootoo
Sarah Howarth explains the Wild Thang global strategy. Picture by Kootoo
Andrew Dwerryhouse speaks to guests at the Wild Thang website launch. Picture by Kootoo

Over the past couple of years Wild Thang has extended its international reach by opening new overseas sales and distribution operations in Dublin in Ireland and New Jersey in the US. It is also looking at setting up separate websites for different regions.

Addressing the Liverpool event, sales director Sarah Howarth, added: “As a business we are now delivering global – we deliver worldwide. If you need a web solution for retail or distribution, we will build it for you.

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“Across our warehouses our accuracy is 99% for picks (selecting items from a warehouse to fulfil orders). We process 27,000 orders every month and have 50,000 picks weekly.”

Andrew also said: “It is all about growing our footprint globally. We will do that step-by-step and we will grow sustainably. We want to deliver that one world class solution but make sure we do so in all the right ways possible.”

Click here to see the new webiste.