Residential developer Blueoak Estates unveils latest multi-million pound luxury developer in Wirral following the sell-out success of another coastal project. Tony McDonough reports

Image of Parade View in Hoylake, a new scheme proposed by Blueoak Estates

Developer Blueoak Estates is planning a second luxury apartments development in Hoylake after the first was a sellout.

Parade View on Meols Parade will feature seven two-bedroom apartments. They will offer uninterrupted views across the Irish Sea from the promenade location. This development will be adjacent to Estuary View which has seen all of its eight apartments sold.

Designed with an “arts and crafts aesthetic to harmonise with the existing architecture”, each apartment would include a private terrace or balcony, providing sea views.

Iain MacLean, managing director of Blueoak Estates, said: “We’ve been thrilled with the response to Estuary View, which has now sold out, and that interest has inspired us to propose Parade View, a second, almost mirror-image scheme.

“Hoylake and the surrounding area have a significant aging demographic, and our research shows many wish to remain in the locale, downsizing to homes that offer the same high standard of living. 

“Parade View would offer just that. While work is anticipated to start pending planning approval, we are welcoming expressions of interest.”

The proposal would involve only a 1% increase in hardstanding on the plot, retaining the existing hedge, with the removal of just one poor-quality tree, which would be replaced by the planting of 12 new trees.

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Iain added: “It’s critical for us as a business to contribute positively to the communities where we build, and we believe Parade View would be a much-needed addition to the local housing market, especially for this demographic.”

In its latest accounts, just published on Companies House and revealed in LBN, Chester-based Blueoak, which developed homes across Wirral and Cheshire, reported revenues for the year to December 31, 2023, of £29.3m.

This was around £1m higher than 2022. Pre-tax profits for the 12-month period were around £1.28m. This was lower than the £1.32m reported in 2022. Blueoak’s margins are impacted by site purchase costs for its future development pipeline.